Editorial Standards

Last updated: July 1, 2026 · Maintained by the Miss Pepper AI editorial team.

Miss Pepper AI publishes content to help business owners understand a fast-moving change: search is turning into recommendation, and AI answer engines now decide which business a customer hears about. This page explains how that content gets made, who stands behind it, and the rules we won’t break. If we ever fall short of what’s written here, tell us — see Corrections — and we’ll fix it on the record.

Who writes this site

Our content is written and edited by people who do this work, not by commentators watching from the outside. Miss Pepper AI is an AI-assisted sales and marketing company; our team spends its days getting real businesses recommended by AI engines like Google AI Mode, Gemini, and ChatGPT. That practitioner experience is the backbone of what we publish — we write about GEO, AEO, SEO, automation, and creative strategy because we’re doing it, not theorizing about it.

Our lead author is Dan Kurtz, founder of Miss Pepper AI. You can see his work on his author page. Our authority is experience-based: we describe what we’ve actually done and seen in the field. We don’t claim professional licenses, certifications, or credentials we don’t hold, and we will never invent one to look more credible.

How a page gets made

Substantive articles move through the same process:

Scope and question. We start from the real question a business owner is asking — not from a keyword we want to rank for. The page has to answer it honestly, even when the honest answer is “this isn’t right for you yet.”
Research and sourcing. We pull facts from primary sources first (see below) — official documentation, platform announcements, patents, and named authorities — not from memory and not from a competitor’s blog post.
Draft. Written in plain English. We translate the jargon of AI search instead of hiding behind it, and we’re explicit about what’s proven versus what’s still emerging in a field that changes month to month.
Human review. A person checks the draft for accuracy, balance, unsupported claims, and compliance with the rules on this page — regardless of how the draft was produced.
Publish, date, and maintain. Pages enter a review schedule so they don’t quietly go stale as the platforms change.

Sourcing standards

Primary sources first. When we reference how an AI platform works, we point to the platform’s own documentation and announcements, official filings and patents, or other named, checkable authorities — and we link to them where we can, so you can check our work.
No invented numbers. We do not state a specific statistic, percentage, result, or figure from memory or assumption. If a number can’t be tied to a verifiable source, we attribute it, give a range, or leave it out. In a field this new, we would rather say “this is still emerging” than freeze a made-up figure into a page.
We date and re-check facts. AI platforms change their behavior constantly. A claim is only as good as the day we checked it, so we tie facts to their moment and revisit them on our review schedule.

Independence

Miss Pepper AI is a business, and we’re candid about it: we earn by selling our own GEO and marketing services and subscriptions — the full picture is on How We Make Money. Our published content is editorial, not an ad rewritten to look like advice. We don’t take payment to recommend a third-party tool or platform, and if that ever changes, any sponsored or paid placement will be clearly labeled as such on the page where it appears. Our opinions about what works in AI search reflect what we’ve seen in the field — not what benefits us commercially.

The claims we won’t make

These are hard lines, not guidelines:

No guarantees. AI visibility depends on factors outside anyone’s full control, including how the platforms themselves evolve. We describe what we do and what we’ve seen; we don’t promise a specific outcome or use the word “guaranteed.”
No fabricated results, credentials, or reviews. No invented case-study numbers, no made-up testimonials, no fake statistics, no AI-generated figure presented as verified fact.
No copying a claim we can’t source. If we can’t stand behind a statement with a primary source or our own documented experience, it doesn’t go on the page.

Use of AI

We’re an AI company, so it would be strange to pretend we write everything by hand. We use AI tools to assist with research and drafting — and every AI-assisted page is reviewed and edited by a human before it publishes, with facts checked against real sources regardless of how the draft was produced. AI doesn’t get the final word here; a person does. We explain the specifics in our AI Content Disclosure.

Keeping content current

The AI search landscape moves faster than almost anything else in marketing. We review our content on a regular cadence and after any major change we’re aware of — a new platform behavior, a shift in how answers get generated — and we update pages when the facts move. Content that can no longer be made accurate is corrected, clearly marked, or removed rather than left to mislead.

Accountability and corrections

Dan Kurtz and the Miss Pepper AI editorial team are accountable for what’s published here. We’ll get things wrong sometimes; when we do, we want to know and we fix it openly. See our Corrections policy for how to flag an error, or reach us any time through our contact page or at [email protected].